When someone searches for "coffee near me" or "car repair open now", Google often shows a map with a few businesses before the regular results. That's where people choose who to call or visit. Google Maps promotion is ongoing work on your Google Business Profile so it matches what your customers search for, looks active and earns their trust. This is a short English summary; the full page is in Ukrainian.
How Google decides who to show
Google says local results depend mainly on three factors: relevance, distance and prominence (Google Business Profile Help).
| Factor | What it means | What can be done |
|---|---|---|
| Relevance | How well the profile matches the search | An accurate main category, relevant extra categories, services, attributes, complete and truthful details |
| Distance | How far the business is from the searcher | Nothing, beyond a correct address or service area and map pin |
| Prominence | How well known the business is | Honest reviews from real customers and replies, local directory mentions, a linked website |
Google also says there's no way to pay for a better local ranking. Anyone selling "the top spot" is selling something they don't control.
What's included
Each item is a specific task shown in your report. The scope depends on your plan, and you approve each month's plan in advance.
- Competitor check. Who shows up for your main searches in different parts of town, and where it's easiest to win.
- Categories, services and attributes. The most accurate main category, only truly relevant extra ones, and services, menu or prices from your current data.
- Description. Plain language about who you are and what you do, with no keyword stuffing or links, as Google's rules require.
- Photos and videos. Entrance, interior, team and your work. If good photos are missing, we give you a simple shot list for a phone.
- Posts. News, offers and holiday hours, approved by you. Google doesn't confirm that posts raise rankings; they help people who have already found you decide.
- Review replies. We reply to new reviews in a tone you approve. Replies to negative reviews go live only after your explicit OK.
- Data monitoring. Anyone can suggest edits to your profile, and Google sometimes accepts them. We check your hours, phone number, address and pin twice a week and, with your OK, restore the correct details.
- Tracking. A tagged website link shows visits from Maps. Calls and direction requests come from your profile statistics.
Plans and prices
Prices are per location, in Ukrainian hryvnias. The exact price comes after a free audit and is agreed in writing before we start. No long contracts: you pay a month in advance and can cancel at any time.
| Support | Standard | Pro | |
|---|---|---|---|
| Price | from UAH 1,900/month | from UAH 3,500/month | from UAH 6,500/month |
| Good for | Tidy profile, few reviews | Most businesses | Competitive niche, many reviews |
| Data and edit checks | Twice a week | Twice a week | Twice a week |
| Review replies (with your approval) | All new, up to 10/month | Up to 25/month | Up to 50/month, plus reporting reviews that break Google's rules |
| Posts per month | 2 | 4 | 8 |
| New photos per month | 2–4 | 4–8 | 8–15 |
| Competitor check | — | Light, monthly | Monthly |
| Report | Short monthly report | Full report and plan | Full report and a 30-minute call |
If your profile doesn't exist, isn't verified or needs a lot of fixing, start with a one-off profile setup (in Ukrainian) from UAH 2,900. Google Ads budgets are paid to Google separately. See all prices.
The first 30 days
- Week 1: access and audit. You add us as a manager, with no passwords shared. We audit the profile and agree the plan.
- Week 2: the basics. Categories, services, description, hours, map pin, phone number, a tracked website link and a check for duplicates.
- Week 3: content and reviews. First posts and photos, approved replies to unanswered reviews, your review link and QR code.
- Week 4: first report. Starting numbers, what we did and next month's plan.
How you see results
We report what Google shows in your profile statistics: views, searches, calls, direction requests and website clicks, plus new reviews and a log of our work. Numbers change with seasons and holidays, so we compare with the same period last year where possible. When there's no growth, we say so and explain what we'll do next.
What we don't do
- We don't stuff keywords into your business name or invent addresses. Both break Google's rules and risk suspension.
- We don't buy, write or reward reviews, or filter out unhappy customers.
- We don't guarantee "top 1" or "top 3". Google's rules for agencies forbid it (third-party policy).
- We don't register your profile to ourselves. You stay the owner, and we remove our access within 7 business days of your request.
Mapin is an independent agency, not affiliated with Google. We work across Ukraine, in person or remotely. Request a free audit (form in Ukrainian) and get a list of issues and a plan within 3 working days.